Global Ganja Report

Can Rural America's Expropriated Use a New Crop to Forge a New Agrarianism?

Green Heffa Farms, in North Carolina’s Piedmont, has emerged as a national symbol of vision and success in America’s new hemp economy. As a producer of boutique full-spectrum hemp-flower products, it has won a cachet in the industry—which is augmented, at least in more enlightened sectors, by the fact that it is Black-owned, and has an overt political consciousness.

Green Heffa’s CEO is Clarenda Stanley—popularly known as Farmer Cee. She was featured in the April issue of Oprah Winfrey’s O Magazine, and was last year the 2019 “Featured Farmer” for National Hemp History Week.

Protests have spread across the country in response to the death of George Floyd at the hands of Minneapolis police—a haunting crystallization of institutionalized racism in law enforcement. The protests have been punctuated by looting in many cities, and cannabis businesses have not been spared. How the industry reacts at this moment will reveal much about the soul of America's cannabis community.

A growing number of countries on the African continent are looking to cannabis as the ticket out of poverty, and foreign investment for this sector is flooding in. Activists who pushed for legal commercial cultivation will now face the challenge of crafting a cannabis economy that empowers small farmers and rural communities, rather than replicating the elitist forms of past agro-export industries.

Digital technology is rapidly colonizing every sphere of human existence, and the cannabis industry is certainly no exception. Entrepreneurs are aggressively plugging the application of artificial intelligence in everything from automating grow operations to matching strains with symptoms they are effective against. But is there a downside?

Canada's largest licensed producer of cannabis, with globe-spanning operations, is shutting down two massive greenhouses in British Columbia, and laying off hundreds of workers. Industry observers call it a sign that infrastructure overshot the market in the post-legalization euphoria.

The legendary hemp crusader Jack Herer drew up a California ballot initiative for a cannabis economy based on maximum freedom. He did not live to see its passage. But amid growing disillusionment with the Prop 64 legalization model, his heirs believe that in 2020, his hour has posthumously arrived.

With half a billion people under lockdown, the coronavirus outbreak in China is virtually certain to take a grave impact on the Asian superpower's economy—with ripples across the planet. And the cannabis industry is, like so many global concerns, dependent on labor in China's factory zones. Canna-businesses as far away as Canada's prairies are fearing an imminent pinch.

A month into legal cannabis in Illinois, Chicago is considering various experimental models for cultivation and retail sales aimed at empowering those communities criminalized under prohibition. Ideas being weighed include a city-owned cultivation coop which residents could join, including the low-income on a "sweat equity" basis.